Step aside gamers, it turns out the world’s highest-paid YouTuber is an eight-year-old child.
According to Forbes, Ryan Kaji is the top-earning YouTube star of 2019, racking in $26 million this year before taxes.
The youngster, whose channel Ryan’s World now boasts 23 million subscribers, made his YouTube debut when he was just three with “unboxing” videos. He’s graduated to making videos of himself conducting science experiments.
Aside from his YouTube channel, he reportedly earns the big bucks through a toy line, merchandise sales, a Nickelodeon show and a deal with U.S. streaming service Hulu.
Not to be outdone, Forbes says the third top-earning YouTube star is five-year-old girl.
Russian Anastasia Radzinskaya reportedly made in $18 million before taxes through her seven YouTube channels.
The success of the two pint-sized YouTubers illustrates how kids’ content rules the video-streaming platform.
“YouTube is the most popular babysitter in the world,” Eyal Baumel, CEO of management company Yoola whose clients include Radzinskaya, told Forbes.
According to a 2018 Pew Research Center study, 81% of parents with children 11 or younger let their kids watch YouTube.
And according to another Pew study, YouTube videos with children in them see an average of almost three times as many views as other types of videos, regardless of the age of their intended audience.